How to Create
a Great
Product
and Not to Explode
in the Process
The ultimate guide to
create any product you want.
That’s right, any!
“ Your solution goes as
far as your mind does ”
Javi Edelrock
Learn how to create a great product step by step; starting from the creative process to the necessary strategies that you must implement within an action plan to make it a reality.
What readers say?
About the author
Javi Edelrock, Founder and CEO of Radical Brands and creator of Woowmi; the world’s first platform to create a personal store easily and in just a few minutes, now shares with us his method to create any kind of product.
Product designer and branding specialist with more than 12 years of experience as architect, during his career he has exploited his passion for design in many areas, working on projects for the creation of new products in physical and digital way.
Make your idea a reality
Discover how to THINK OUT OF THE BOX to propose different and DISRUPTIVE SOLUTIONS
In this book the author decodes how to create any kind of product and teaches us how to make our ideas a reality through a practical method that will push our mind to consider all the factors involved in creating an efficient solution. A method that allows us to hack the system, called by him: The Game of How to Create a Great Product.
“How to Create a Great Product and Not Explode in the Process” is the essential partner for any entrepreneur who wants to transform a great idea into a successful product. This step-by-step guide helps you navigate the complexities of product development, giving you practical tools to avoid common mistakes and maximize your chances of success. With a straightforward approach and actionable advice, this book will allow you to move confidently through every stage of your project, from idea validation to market launch. Perfect for entrepreneurs looking for a clear and efficient guide to realize their vision.
Key points of the book
- Universal Method for Product Creation: The book presents a practical method that can be applied to any type of product, whether physical or digital. This approach guides you through the development of an idea to its final execution, ensuring a solid groundwork for success.
- Reverse Engineering Approach: The concept of “time travel” is introduced and the product development process is worked from the future to the present. This helps to foresee problems and ensure that the final product is viable and efficient before investing time and resources in it.
- Creativity and Thinking Out of the Box: The book offers exercises and techniques to foster creativity and disruptive thinking. These exercises help to innovate, find unique solutions and think in unconventional ways to overcome barriers.
- Lessons Based on Personal Experiences: Through personal anecdotes, the author shares key learnings on how to challenge established systems and take advantage of opportunities. These stories make the content more accessible, human and relatable for readers.
- Second Order Thinking Method: This technique teaches how to foresee the long-term consequences of decisions, helping creators plan strategically to minimize risks and maximize the impact of their product.
- Pretotyping and Validation: The book introduces the concept of “pretotyping,” a preliminary version of the prototype, which allows testing and refining ideas before investing in their full development. It also emphasizes the importance of validating the product with real users before launching it.
- Focus on User Experience: Great emphasis is placed on creating products that are not only functional, but also offer an intuitive, engaging and memorable experience for end users.
- Emphasis on Innovation: The book emphasizes the importance of innovation at every stage of product development. It is not just about creating something functional, but doing it in a different, optimized and memorable way, which adds great competitive value.
Available in English and Spanish